Its safe to say that from being an adult
film star to a full-time Bollywood actor,
the Internet has played a crucial part in
Sunny Leone's career (she was the most
searched celebrity in India in 2014). Now,
given her popularity in the online space,
she has been signed on to mentor the
participants of an online talent-based
reality show.
"When the makers of the show came to
me, I was sold on the idea. I will be
telling the participants how and what to
shoot," says Sunny, who will give the
contestants - including singers, dancers
and actors, among others - tips on
leveraging the Internet to gain maximum
mileage.
As part of the format of the show,
participants will be expected to make
videos showcasing their talent. They will
then upload these videos on the web and
then be judged as per how much
popularity their videos earn.
"The Internet is a huge platform; I
believe even Justin Bieber was discovered
after posting his videos on YouTube. That
could be an inspiration, since it proves
the power of the web, and of social
media. You don't always need a music
company to launch you. Things are a bit
different these days," says Sunny, adding,
"Much of my popularity comes from social
media marketing and from being active on
such platforms. The Internet makes
entertainment available to everyone
around the world."
